Baker Hughes Commercialization Manager (OFS) - Houston, TX in HOUSTON, Texas

About Us:

Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.

BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.

With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.

Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at BHGE.com.

Role Summary:

Baker Hughes, a GE company is currently hiring a Commercialization Manager based in Houston, Texas.

Essential Responsibilities:

The Commercialization Manager will:

UNDERSTAND MARKET NEEDS

  • Work with product line management, sales teams, and third-party research consultants to conduct market research and voice-of-customer surveys for strategic new technology developments

  • Participate in the development and review of the business case for strategic new technology developments

POSITION NEW TECHNOLOGY

  • Brand strategic new technology to align with business goals and the company’s overall brand position

  • Develop strong, value-based messages for new products, services, and solutions

  • Develop user and buyer personas for new products, services, and solutions

  • Work with sales and product line management to establish value-based pricing structure

  • Identify opportunities to include new technology into application-based solutions that bring even greater value to customers

ENROLL AND ALIGN THE LAUNCH TEAM

  • Develop sales training program for new technology launches

  • Establish sales ambassador network to drive greater engagement / market uptake for new technology launches

  • Plan and schedule resources required to successfully commercialize new technology

  • Identify the internal tools required to prepare internal constituents for upcoming product, service, or solution launch

  • Establish KPIs for new technology commercialization programs

  • Define commercialization roles and responsibilities in collaboration with sales and product lines

IGNITE INTEREST IN UPCOMING TECHNOLOGY INTRODUCTIONS

  • Develop launch plan

  • Partner with the product line and region to execute sales / technical sales training

  • Develop customer care program for new technology launches

  • Identify external channels and tools for new technology launches

  • Develop customer referrals to support new product, service, or solution launches

  • Work with the commercial team to develop documentation for tenders

LAUNCH NEW TECHNOLOGY INTO THE MARKET

  • Execute the launch plan for new products, services, or solutions – in collaboration with sales and product line

NURTURE NEW TECHNOLOGY DURING AND AFTER MARKET INTRODUCTION

  • Continue to support in-market requirements for launched product, service, or solution

  • Monitor established launch KPIs

  • Support market expansion opportunities

  • Develop and monitor feedback loop and pivot where necessary

Qualifications/Requirements:

  • Bachelor’s degree in marketing, advertising, journalism or a related field

  • 5 years of experience in a marketing-related field

  • Strong team-building, collaboration skills

  • Knowledge of the oil and gas service industry and related issues and concerns

  • Excellent planning and project management skills

  • Exceptional oral and written communications skills

Locations:

Houston, TX

Baker Hughes, a GE company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Learn more at https://www.eeoc.gov/employers/upload/posterscreenreader_optimized.pdf

Job: Communications

Title: Commercialization Manager (OFS) - Houston, TX

Location: Texas-HOUSTON

Requisition ID: 1808352