Baker Hughes Employment Brand Leader - Houston, TX in HOUSTON, Texas

About Us:

Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.

BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.

With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.

Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at

Role Summary:

Baker Hughes, a GE company has an opening for an Employment Brand Leader to be based at our Aldine Westfield location on Houston, TX. This leader will be responsible for building & shaping BHGE reputation & communicating our employment value proposition worldwide. You will develop marketing campaigns for across all of BHGE that position us as an employer of choice & communicate our vision and unique culture to excite & attract top talent. Reports into the Global Talent Acquisition Leader.

Essential Responsibilities:

This is a highly collaborative role requiring strong global partnership across human resources, communications, marketing, and external agencies to identify solutions to support recruiting and branding goals. Seeking a candidate with a strong track record of building compelling marketing content, creative ideas, and that can execute programs in a fast-paced, highly matrixed environment.


  • Manage planning and execution of brand and marketing efforts to support global recruiting efforts and employment value proposition activation

  • Drive full-cycle marketing campaigns — planning, launch, engagement, tracking/optimization and reporting

  • Employ an integrated marketing communications approach to convey our employment brand story through content marketing:

  • Create engaging content to fuel our channels, including website and blog features, photos, videos, mobile games/puzzles, AR/VR experiences, event experiences/activations, and communication templates

  • Partner with the internal communications team to repurpose content for usage with BHGE employee population.

  • Ensure Employment Brand is in lock step to overall BHGE brand positioning (i.e., messages and campaigns to prospective employees should complement customer-facing branding)

  • Work horizontally across multiple stakeholder groups to ensure brand strategy and communication internally and externally is aligned.

  • Manage ad outreach, campaign strategy (organic, paid, shared) and execution

  • Enable recruiting team with content and toolkits for candidate engagement

  • Evaluate metrics, report on campaign results and determine ROI

  • Positively position and increase brand awareness for BHGE as a great place to work

  • Drive a candidate centric approach and positively impact their experience


  • Bachelor’s degree in Marketing, Business Administration or Communications OR 8 years of marketing experience, including experience executing employment brand campaigns

  • 6 years of marketing experience, including experience executing employment brand campaigns

  • 3 years project or program management experience

  • 3 years copy writing experience

  • Familiarity with social, mobile, and digital media practices

  • Experience developing marketing strategies for an employment brand

  • Experience managing client relationships

  • Ability to integrate business needs into creative marketing campaigns

  • Ability to independently identify and act on priorities and leverage opportunities

  • Excellent knowledge of integrated communications strategy and the Marketing Mix (Print, Digital, Events)

  • Exceptional relationship building skills in a cross-functional, highly matrixed global environment

Desired Characteristics:

  • 10 years of experience in marketing, advertising

  • Communications/campaign project management

  • Inclusive leadership style

  • Demonstrated ability to innovate & develop new ideas through collaboration and execute on creative ideas


Houston, TX 77073

Baker Hughes, a GE company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Learn more at

Job: Human Resources

Title: Employment Brand Leader - Houston, TX

Location: Texas-HOUSTON

Requisition ID: 1815101