Baker Hughes Operational & Product Company Marketing Manager-Houston, TX in HOUSTON, Texas

About Us:

Baker Hughes, a GE company (NYSE:BHGE) is the world’s first and only fullstream provider of integrated oilfield products, services and digital solutions. Drawing on a storied heritage of invention, BHGE harnesses the passion and experience of its people to enhance productivity across the oil and gas value chain.

BHGE helps its customers acquire, transport and refine hydrocarbons more efficiently, productively and safely, with a smaller environmental footprint and at lower cost per barrel. Backed by the digital industrial strength of GE, the company deploys minds, machines and the cloud to break down silos and reduce waste and risk, applying breakthroughs from other industries to advance its own.

With operations in over 120 countries, the company’s global scale, local know-how and commitment to service infuse over a century of experience with the spirit of a startup – inventing smarter ways to bring energy to the world.

Follow Baker Hughes, a GE company on Twitter @BHGECo, or visit us at

Role Summary:

Baker Hughes, a GE company is currently hiring an Operational & Product Company Marketing Manager based in Houston, Texas.

Lead and align Product Company marketing functions, including customer intelligence, global SAS strategy, channel strategy, marketing analytics, advertising and promotion and new product initiatives.

Lead and align operational marketing functions in support of Product Lines including developing product / service competitive intelligence, SAS and market intelligence on major investments / project pipeline.

Essential Responsibilities:

  • Align Product Companies, Regions and Global Sales on Marketing strategy

  • Oversee and monitor product development plans and NPI impact

  • Assess future industry trends and develop “short value chain” proposals developing product development roadmaps with Product Companies and linking existing product offerings for market penetration and creation

  • Oversee business plans and marketing strategies for the product companies and the implementation of such strategies

  • Owns estimates of market size and identifies relevant market indicators

  • Reviews and monitors quarterly forecasts or revenues

  • Defines, justifies, and monitors all product development projects

  • Champions system opportunities through across Product Companies and Operations

  • Work with communications on internal/external content and brand positioning


  • Bachelor degree required, ideally with specialization in Economics, Business, Finance, or Engineering

  • Master of Business Administration or related field strongly preferred

  • 12 years of experience in Oil and Gas industry (4 to 6 years in operations and product line roles)

  • Able to build strong working relationship with internal and external stakeholders, partners and colleagues

  • Able to navigate well through cultures, businesses, and all levels of the organization to achieve objectives


Houston, TX

Baker Hughes, a GE company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Learn more at

Job: Marketing

Title: Operational & Product Company Marketing Manager-Houston, TX

Location: Texas-HOUSTON

Requisition ID: 1808168